PROJECT DESCRIPTON

The client wanted to see both a logotype and logomark as well as needed me to create a business card design for her real estate appraisal & consultation company. Since her business name was often abbreviated to colleagues and other professionals in her field, I chose to start by designing logotype. being better than a logomark for name recognition as well as logotypes tend to be associated with more traditional approaches to branding. But this soon changed, playing around with different shapes and styles. a logomark was create that complimented the typeface that was used for the business name perfectly. The front of the card is indicated by the logomark on the bottom right, keeping the information hierarchy in mind. having the logomark be the first thing a user will see and feel, being spot-glossed when printed. secondly the business name and lastly, what the business does. Then on the back, the client's name and title as well as her contact information.

Nicole Molas Schechter