PROJECT DESCRIPTON

Rebranded company logo in 2016. Company wanted a strong, new logo that would give off a better sense of movement. The goal was to integrate the look/feel of the horseshoes in the previous logo versions into a letterform in a modern/sleek way.
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Responsible for the creation/design/distribution of all monthly promotional assets for web & print. Distributed assets to various media outlets (television, radio, advertising agencies). Also responsible for the management of all 16 dealer group websites (UI/UX, functionality, content creation). Analyzed heat map data across company websites, making necessary UI changes, whether it be navigation item reorder/repositioning, CTA changes, or content creation/deletion. Worked alongside an SEO/Marketing team, helping with monthly content creation/implementation for all 16 dealer group websites.
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Each month, there was a need to design assets for staging vehicles to display incentives, promotions, or any special offers given by either the OEM, e.g., Nissan, or the company itself all surrounding a theme. Designs were displayed on company websites, sent to a partnering ad agency, and distributed amongst various social media platforms. Below are examples of various design sizes for a monthly promotion.

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